As the Broadway Mall Association honors Rochelle Shereff and Brian Phillips, its Great Green Way project is reshaping overlooked strips of land across Upper Manhattan.

26 May 2026 | 12:34

Four men sat beneath trees along Broadway, leaning over a makeshift game board spread across a bench. One man in a red sweatshirt reading “Grandpa” and an orange cap stared down at the pieces while another watched with folded arms. Behind them, flowers climbed around a sign reading Broadway Malls. People...