As the Broadway Mall Association honors Rochelle Shereff and Brian Phillips, its Great Green Way project is reshaping overlooked strips of land across Upper Manhattan.
Four men sat beneath trees along Broadway, leaning over a makeshift game board spread across a bench. One man in a red sweatshirt reading “Grandpa” and an orange cap stared down at the pieces while another watched with folded arms. Behind them, flowers climbed around a sign reading Broadway Malls. People...